We get asked this almost daily: “What’s the market like right now?”
It’s a great question and the answer isn’t as simple as ‘good’ or ‘bad’. It depends on your area, your price range, and more importantly, how you position your home.
But here’s what we’re seeing right now and how it can affect your plans to sell.
Local Market Trends (as of Spring/Summer 2025)
Based on current data, the market has remained balanced and positive:
- Average property prices in Havering & East London are holding steady, with small adjustments in overpriced sectors
- Homes continue to perform well, especially among first-time buyers and second-time buyers
- Properties that are well-presented, realistically priced, and listed with an effective marketing strategy are still receiving competitive offers
But there’s a caveat. Buyers are more price-sensitive than ever. They’re looking for correctly priced homes, in line with the current market, and they’re doing their homework.
What This Means for You
If your home falls into a popular price range and you’re ready to present it well, now is still a strong time to sell.
But if you’re hoping to ‘test the market’ with an inflated price or leave things to chance? You may get left behind.
Presentation, marketing and your agent’s follow-up game are more crucial than ever.
Seller Insight: What We Tell Our Clients
- Speed beats stubbornness: The best prices come when interest is high within the first 6 to 8 weeks of your property listing going onto the market.
- A good buyer is worth more than a big promise: We focus on motivated, proceedable buyers and not tyre kickers.
- Data doesn’t lie: We track every click, every enquiry, every drop-off and use that to guide your sale.
How to Make the Market Work for You
The homes that sell in today’s market are:
- Well-priced (not cheap — just positioned right)
- Presented with care
- Marketed with purpose
We’ll show you how to get this right, from valuation to sale, right the way through to completion.
The market isn’t “hot” or “cold.” It’s a balanced market.
With the right guidance, you will get a great result, it’s about selling smarter.
Send an email to salesteam@brookings.co.uk or give us a call at 020 8591 9088 to book a free in-person valuation.
