Let’s be honest, an online valuation tool is incredibly useful. They’re quick, convenient, and give you a ballpark figure in seconds. In fact, at Brookings, we offer one ourselves because we know how helpful it is when you’re just starting to explore your options.
But here’s what homeowners may not realise.
Online tools can miss what makes your home special.
Valuation engines are built on historic data and sold prices from the Land Registry and previous listings. The problem? Those numbers are often out of date and don’t reflect:
• Updates to your property such as a newly fitted kitchen
• The extension, loft conversion or downstairs toiler you had put in
• A south-facing garden that floods your living room with light
• Or even how your home is presented, compared to a tired one on the road.
These are real, tangible factors that can significantly affect your own property price and they’re invisible to an algorithm that’s giving you an online valuation.
Only a local expert can value the now.
At Brookings, our trained property consultants have years of local property experience, use live market data, not just what sold a year ago, and what’s currently for sale and what isn’t selling. That insight helps us position your property not just at the right price but also to the right type of buyer too.
It’s not just about numbers, it’s about the narrative.
Precision matters, especially in this market.
Properties are selling well, and after several sharp increases, interest rates are coming down and we are currently in what we call a balanced market.
List too high, and serious buyers will dismiss you from the outset. Go too low, and you’ll get flooded with low-ball offers.
The sweet spot? It’s found by combining:
• Market data.
• Buyer behaviour trends.
• First-hand knowledge of what’s selling (and what’s not) in your postcode.
That’s where we come in.
Ready for a more accurate, no obligation, expert-led valuation?
If you’re thinking about selling in the next 3 to 9 months, it’s never too early for an in-person valuation from someone who knows your local market and could make all the difference.
Email us at salesteam@brookings.co.uk or call us at 020 8591 9088 to book your free to book a free in-person valuation.
