Let’s talk about something we all see daily, the property headlines.
If you’ve been skimming the headlines lately, it can feel like the property market is teetering on the edge of collapse. Interest rates, inflation, and gloomy economic forecasts can be enough to make any potential seller hit pause.
But take it from someone on the ground, the news isn’t always telling the full story.
The truth? The market has shifted, but it’s not in freefall. The frenzied, turbocharged days of during and post the pandemic are behind us, yes. But what’s replaced them is a more balanced and strategic market where smart sellers, guided by the right agent, can still secure great outcomes.
Let’s look at the facts.
According to recent data, nearly 6 in 10 homes are still finding a buyer. And most sales are agreed upon in under 8 weeks. That’s not a market on life support, it’s a market that rewards well-presented, well-priced homes with the right marketing strategy.
So, what separates the homes that sell from those that sit?
- Smart pricing that avoids speculation
The biggest mistake we see right now is sellers overpricing in hope, without a strategy. When a property launches too high, it can go stale fast, and today’s buyers are savvy for that.
Instead, pricing in line with market data, using key search thresholds, for example £500,000 instead of £499,999 will get your property found by more buyers, as well as knowing when to use “Offers in Excess” or “Guide Price” are the subtle differences that will make a real difference in ensuring you achieve the very best price for your home and in a timely fashion.
- Strong first impression
The first 7 seconds on Rightmove or Zoopla are crucial. Buyers are scrolling fast, so your headline image, description, and presentation need to be on point. Homes with the right media and messaging get more clicks, more viewings, and therefore better offers.
- Momentum is everything
The most interest is generated in the first 2 to 4 weeks. That’s your golden window, and a strong launch strategy with layered marketing including email alerts, social campaigns, premium listings, even leaflet drops, and marketing refresh packs will give your home a competitive edge. Miss that moment, and it’s harder to recover.
At Brookings, we don’t just stick a photo online and hope. We plan every launch to maximise exposure and drive results even in a balanced climate.
If you’re wondering how today’s market conditions might affect your home’s value, or what’s possible in your area right now, we’d be happy to show you.
It’s free, no-obligation, and refreshingly honest.
Send an email to salesteam@brookings.co.uk or give us a call at 020 8591 9088 to book a free in-person valuation.
