When it comes to selling your home, most people think of pricing as a simple figure: “What’s it worth?” But in reality, pricing is more than just a number, it’s a strategy.
Set it too high, and you risk sitting on the market with no viewings. Set it too low, and you might undersell your most valuable asset. But when you hit the sweet spot? That’s when things really start to move.
At Brookings, we’ve helped hundreds of sellers get this balance right, and the results speak for themselves. A smart pricing strategy doesn’t just attract more buyers, it builds momentum, creates competition, and often leads to stronger final offers!
What Happens When You Overprice?
The first few weeks your home is on the market are often the most important. That’s when serious buyers are actively looking and fresh listings get the most attention online. If your asking price is out of sync with the market, people scroll past.
No viewings. No feedback. Just silence.
Even worse, after a few weeks, the listing can start to look stale. Buyers begin to wonder what’s wrong with the property. Eventually, you may feel pressured to reduce the price and by then, your strongest window of opportunity has passed.
It’s a common mistake we see sellers make, usually after receiving poor advice and being told, aim high and lets just to see what happens. But more often than not, this backfires.
So, What is the Right Price?
It’s not guesswork. We use live data, including buyer behaviour, recent sales, and performance on websites such as Rightmove and Zoopla, to calculate a price point that makes sense. Then we tailor the strategy to your situation:
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- Why it matters to price on the correct thresholds price just below or above key searches will reduce the chances of your property being found (e.g. £450,000 vs £449,000)?
- Should we use “Offers in Excess of” or “Guide Price” to stimulate competition?
- What are buyers actively paying for similar homes nearby?
We also factor in your timeframe, presentation, and how much interest we can generate through our marketing. Pricing is never about going cheap, it’s about being strategic.
What You’ll See When You Get It Right
- More viewings as more buyers see your home as a genuine contender
- Stronger offers with multiple interested parties put you in a stronger negotiating position.
- A quicker and less stressful sale
And most importantly, you retain control. With the right level of interest, you’re in a far better position to negotiate — and potentially achieve a price that exceeds expectations.
You don’t get a second first impression. Pricing your home smartly from day one gives you the best possible chance of selling quickly, confidently, and at the right figure.
It’s not about lowering your expectations, it’s about raising your chances of success.
Send an email to salesteam@brookings.co.uk or give us a call at 020 8591 9088 to book a free in-person valuation.
